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5 Eco-Friendly Absorbent Towels That Will Revolutionise Your Daily Routine

In a world increasingly aware of environmental impacts, making eco-friendly choices in everyday products is not just important—it's essential. Towels might seem like a basic household item, but choosing the right type can significantly affect both your daily routine and the planet. This blog introduces five exceptional towel brands that combine luxury, efficiency, and eco-conscious manufacturing processes. Each brand offers unique features that promise to enhance your bathing experience while keeping an eye on sustainability.

Ashton Towels: Excellence in Egyptian Cotton

Ashton towels represent the pinnacle of eco-luxury. Crafted from 100% Egyptian cotton, these towels are designed for those who don’t want to compromise on quality or environmental responsibility. Our Ashton collection is more than just a towel; it's a promise of a gentle embrace and a sustainable future, crafted with the finest Egyptian cotton known to touch.


Every Ashton Towel is meticulously designed to cater to various needs and preferences, ensuring that every moment of your daily routine is enveloped in luxury:

  • Material: 100% Egyptian Cotton
  • Sizes Available:
    • Washcloths: 30x30cm
    • Hand Towels: 50x80cm
    • Bath Towels: 70x125cm
    • Bath Sheets: 90x150cm
  • Quality Level: Supreme Hotel Quality
  • GSM Rating: 500 GSM

These specifications aren’t just numbers; they are a testament to our dedication to quality, providing you with nothing less than the best.

What to know why Egyptian cotton towels are trending in 2024? Read this blog

Main Features

Ashton Towels redefine what towels can be with their standout features:

  • Super Soft Terry Looping: Our towels feature an ultra-soft terry loop design that not only feels luxurious but also increases the surface area, enhancing absorbency and softness.
  • Quick Drying Capabilities: Ashton Towels are designed to be aerated, which means they don't just absorb rapidly but also dry quickly, preventing the buildup of moisture and mildew.
  • Durability: The longer fibres of Egyptian cotton not only contribute to the incredible softness but also ensure that each towel remains strong and functional over time, resisting pulls and snags.

2. Barton Towels: Superior Absorption and Size Variety

Barton Towels are not just any towels; they are crafted from 100% Egyptian cotton, renowned for its long fibres which enhance the strength, softness, and durability of the fabric. Every Barton towel is a testament to superior craftsmanship and a promise of supreme hotel quality. With a focus on providing a luxurious feel combined with high performance, these towels set a new standard in the realm of personal care.


  • Material: 100% Egyptian Cotton
  • Sizes Available:
    • Washcloths: 30x30 cm
    • Hand Towels: 50x80 cm
    • Commercial Hand Towels: 50x100 cm
    • Bath Sheets: 100x150 cm
  • Quality Level: Supreme Hotel Quality
  • GSM Rating: 550 GSM

These specifications highlight the variety and adaptability of Barton Towels to cater to both private homes and commercial entities like hotels and spas.

Main Features

The standout feature of Barton Towels also lies in their Terry towel construction. This design incorporates loops on both sides of the towel, significantly increasing the surface area and enhancing the towel’s ability to absorb moisture quickly and efficiently. This unique construction ensures that each towel is not only super soft but also highly effective at drying, making it an indispensable part of your daily routine.

Cheadle Towels: The Thickest and Most Luxurious

For those who prioritise thickness and luxury, Cheadle is the go-to option. These are designed to offer not just exceptional functionality but a plush experience that pampers your skin. Crafted for those who seek luxury in everyday items, Cheadle towels stand out with their supreme thickness and luxurious feel, making every touch an indulgence.


Cheadle towels, although available in a limited size range, boast an impressive 650 GSM (grams per square metre) rating, making them one of the thickest towels in the market. Here's what makes these towels unique:

  • Material: 100% Egyptian Cotton
  • Size Available:
    •  Hand Towels: 50x100 cm
  • Quality Level: Supreme Hotel Quality
  • GSM Rating: 650 GSM

Main Features

The Cheadle collection isn’t just about softness; it's about innovative features that enhance your daily routine. Each towel features super soft terry looping, crafted meticulously to create a texture that is gentle and effective. This high-loop terry towel construction not only increases the surface area for better moisture absorption but also ensures a quicker drying time, so you can enjoy the comfort of a dry towel faster. The longer fibres of Egyptian cotton used in Cheadle towels contribute to their durability, making them a long-lasting addition to your linen closet.

 4. Lincoln Towels: Zero Twist Cotton for Enhanced Softness

Lincoln towels use a unique zero-twist cotton, which ensures the towels are not only soft but also highly absorbent and quick to dry. Traditional towels twist the cotton fibres to create strength and durability, but this often comes at the expense of softness. Lincoln Towels take a different approach by eliminating the twist, allowing the cotton fibres to remain open and fluffy. The result? A towel that is supremely soft to the touch, providing a luxurious experience every time you use it.


Each Lincoln Towel is crafted with meticulous attention to detail:

  • Material: 100% Zero Twist Cotton
  • Sizes Available:
    • Hand Towels: 50x80 cm
    • Bath Towels: 70x120 cm
    • Bath Sheets: 90 x 140 cm
  • Colours Available: 9 Vibrant Options
  • GSM Rating: 600 GSM

The towels boast supreme thick and plush commercial quality, making them suitable for both domestic and commercial use. Whether you're outfitting a high-end hotel or upgrading your home bathroom, Lincoln Towels offer a touch of luxury that is unbeatable.

 Main Features

Lincoln Towels go beyond mere comfort; they are designed to excel in performance:

  • Super Absorbency: Thanks to the open fibre structure of zero twist cotton, these towels can absorb water significantly better than conventional towels, making them perfect for quick drying off after a bath or shower.
  • Quick-Drying Features: Not only do they absorb water rapidly, but they also dry exceptionally fast. This quick-drying ability prevents the buildup of moisture, which can lead to mildew, keeping your towels fresh and ready to use.
  • Durability: Despite their softness, Lincoln Towels are built to last. They are fade-resistant, tear-resistant, and machine washable, maintaining their luxurious feel and look even after numerous washes.

 5. Dorset Towels: Organic Cotton at Its Best

By choosing 100% organic cotton, Dorset ensures that each towel is free from synthetic materials, which benefits both the planet and your skin. Organic cotton is not only better for the earth’s ecosystems, promoting biodiversity and reducing toxins, but it also creates a softer, more durable fabric that stands the test of time.


Each towel in the Dorset collection is crafted from premium, thick, and plush organic cotton, ensuring a luxurious feel and superior performance. The towels come in a range of sizes to cater to various needs:

  • Material: 100% Organic Cotton
  • Sizes Available
    • Hand Towels: 50x80 cm 
    • Bath Towels: 70x125 cm 
    • Bath Sheets: 90 x 140 cm 
    • Jumbo Bath Sheets: 100 x 180 cm 
  • GSM Rating: 700 GSM

The quality of Dorset towels is designed to meet commercial standards, making them suitable for both home and high-end hotel use. They are tear-resistant, machine washable, and designed to resist fading, ensuring they look new even after multiple washes.

Main Features

Dorset Towels are not just about luxury; they are about performance. Their plush nature does not compromise on functionality; these towels are highly absorbent, quick-drying, and incredibly soft to the touch. This makes them perfect for those who value comfort but also need a towel that can dry quickly and maintain its plush texture after use.


Choosing the right towel involves more than picking a colour or pattern; it's about understanding the impact of its materials and manufacturing processes on the environment. By opting for eco-friendly towels like Ashton, Bartons, Cheadle, Lincoln, and Dorset, you not only enjoy superior quality and performance but also contribute positively to the planet's well-being.

Ready to transform your bathroom into a spa-like retreat with the finest towels? Explore our range of luxurious, soft, and durable hotel quality towels.



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